Market segmentation lays the groundwork for market targeting and positioning strategies.

Question

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Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. Once these segments are identified, the marketer can choose which segments to target and then develop positioning strategies to appeal to those segments. Therefore, market segmentation lays the foundation for market targeting and positioning strategies.

Market Segmentation Lays the Groundwork for Market Targeting and Positioning