The market sensing process of _____ includes motivating the involvement of staff who are in contact with customers in building understanding of change,new opportunities and threats.
A) building open-minded inquiry
B) analyzing competitors' actions
C) listening to front-line employees
D) searching for latent customer needs

Question

The market sensing process of _____ includes motivating the involvement of staff who are in contact with customers in building understanding of change,new opportunities and threats.
A) building open-minded inquiry
B) analyzing competitors' actions
C) listening to front-line employees
D) searching for latent customer needs

Quizplus · Accepted Answer

Listening to front-line employees involves actively engaging with staff members who are in direct contact with customers. This allows organizations to gather valuable customer feedback and insights from those who are most involved in day-to-day interactions. By encouraging staff involvement in building understanding of new opportunities and threats, organizations can improve their market sensing capabilities and make more informed decisions about how to respond to changing market conditions.

The Market Sensing Process of _____ Includes Motivating the Involvement