The market sensing process of _____ includes actively looking for new opportunities in the market.
A) scanning the periphery of the market
B) encouraging experimentation
C) listening to front-line employees
D) searching for latent customer needs

Question

The market sensing process of _____ includes actively looking for new opportunities in the market.
A) scanning the periphery of the market
B) encouraging experimentation
C) listening to front-line employees
D) searching for latent customer needs

Quizplus · Accepted Answer

Scanning the periphery of the market involves actively looking for new opportunities by observing trends, changes, and potential disruptions in the market environment.

The Market Sensing Process of _____ Includes Actively Looking for New