Searching for latent customer needs primarily involves understanding customer needs through interaction with front-line employees who are in direct contact with customers.

Question

Quizplus · Accepted Answer

Searching for latent customer needs involves understanding unarticulated or hidden needs, which may require methods beyond just interacting with front-line employees, such as customer interviews, observations, and market research.

Searching for Latent Customer Needs Primarily Involves Understanding Customer Needs