Market sensing is concerned with the ability of organizations to continuously learn about their markets,and acts as an antecedent to market orientation.

Question

Quizplus · Accepted Answer

Market sensing refers to the ability of organizations to gather and analyze information about their markets in order to better understand customer needs and preferences. This is a key component of market orientation, which involves putting the customer at the center of all business activities. Therefore, market sensing is an antecedent to (i.e. a prerequisite for) market orientation.

Market Sensing Is Concerned with the Ability of Organizations to Continuously