The _____ of distribution is a group of vertically linked independent organizations,each trying to look out for itself,with limited concern for the total performance of the channel.
A) digital channel
B) vertical marketing system
C) direct channel
D) conventional channel

Question

The _____ of distribution is a group of vertically linked independent organizations,each trying to look out for itself,with limited concern for the total performance of the channel. 
A) digital channel
B) vertical marketing system
C) direct channel
D) conventional channel

Quizplus · Accepted Answer

A conventional channel is characterized by independent organizations working for their own benefits, with limited concern for the overall performance of the channel. In contrast, a vertical marketing system (VMS) is a channel in which the members at different levels work together to achieve a common goal, while a direct channel is a channel in which a company sells directly to consumers without intermediaries. A digital channel refers to the use of online and digital platforms for selling and distributing products.

The _____ of Distribution Is a Group of Vertically Linked