_____ VMS exists because one of the channel members has the capacity to influence other channel members and exerts substantial control over them.
A) Ownership
B) Contractual
C) Administered
D) Relationship

Question

_____ VMS exists because one of the channel members has the capacity to influence other channel members and exerts substantial control over them.
A) Ownership
B) Contractual
C) Administered
D) Relationship

Quizplus · Accepted Answer

Administered VMS, also known as managed or coordinated VMS, arises when one channel member wields significant power over the other members and can influence or control them. This type of VMS is not based on ownership or contract, but rather on the dominant member's ability to coordinate and direct the activities of the rest of the channel. Relationship VMS refers to alliances or partnerships between independent firms, while ownership and contractual VMS are based on owning or governing the entire distribution chain.

_____ VMS Exists Because One of the Channel Members Has