If a company decides to distribute its products through one retailer or dealer in the trading area,then the company is following a(n) _____ distribution strategy.
A) intensive
B) selective
C) exclusive
D) moderate

Question

If a company decides to distribute its products through one retailer or dealer in the trading area,then the company is following a(n) _____ distribution strategy.
A) intensive
B) selective
C) exclusive
D) moderate

Quizplus · Accepted Answer

An exclusive distribution strategy involves limiting the number of intermediaries handling a product, often to only one retailer or dealer in a given trading area. This helps maintain control over the product and its distribution while ensuring a focused and consistent brand image. Therefore, the best choice is C.

If a Company Decides to Distribute Its Products Through One