Channel _____ refers to the strategic shift from one channel to another.
A) invasion
B) migration
C) innovation
D) audit

Question

Quizplus · Accepted Answer

Channel migration refers to the process of shifting from one marketing channel to another, with a focus on reaching a larger or more profitable customer base. This may involve moving from traditional media like print or broadcast to digital channels, or from one e-commerce platform to another. It can also involve changes to the way products are distributed, such as shifting from brick-and-mortar retail stores to online marketplaces. Channel migration is often driven by changes in consumer behavior and the availability of new technologies, and it requires careful planning and execution to ensure a smooth transition.

Channel _____ Refers to the Strategic Shift from One Channel