Which of the following marketing planning process dimensions is concerned with an organization's structure,associated information resources,and corporate culture?
A) Analytical process dimension
B) Behavioral process dimension
C) Organizational process dimension
D) Cognitive process dimension

Question

Quizplus · Accepted Answer

The organizational process dimension in the marketing planning process is concerned with an organization's structure, associated information resources, and corporate culture. This dimension focuses on ensuring that the organization is capable of implementing the marketing plan effectively.

Which of the Following Marketing Planning Process Dimensions Is Concerned