Which of the following is true about internal marketing?
A) It positions the marketing strategy in the customer marketplace.
B) It involves changing the attitudes and behavior of customers at key points of contact with employees.
C) It is aimed at the potential customers within the company.
D) It is targeted at particular market segments and niches.

Question

Quizplus · Accepted Answer

Internal marketing is focused on creating a strong organizational culture and encouraging employees to act as brand ambassadors. It is aimed at potential customers within the company, meaning the employees themselves, rather than the external marketplace.

Which of the Following Is True About Internal Marketing