The _____ indicates marketing objectives and the strategy and tactics for accomplishing the objectives,and guides implementation and control.
A) strategic marketing plan
B) traditional marketing design
C) integrated marketing communications
D) market positioning strategy

Question

The _____ indicates marketing objectives and the strategy and tactics for accomplishing the objectives,and guides implementation and control. 
A) strategic marketing plan
B) traditional marketing design
C) integrated marketing communications
D) market positioning strategy

Quizplus · Accepted Answer

A strategic marketing plan outlines the marketing objectives and strategies for achieving those objectives. It guides implementation and control of the marketing efforts. Traditional marketing design refers to the use of traditional marketing tactics such as print ads, billboards, and television commercials. Integrated marketing communications refer to the coordination of all promotional activities, including advertising, public relations, and sales promotion, to project a consistent and unified image to the target market. Market positioning strategy refers to the way in which a company differentiates its products or services from those of its competitors in the minds of the target market.

The _____ Indicates Marketing Objectives and the Strategy and Tactics