Which of the following is true about internal marketing?
A) It positions the marketing strategy in the customer marketplace.
B) Its goals include promoting the external marketing strategy.
C) It aims at providing superior external customer service to support internal strategy.
D) Its aim is to better align internal market objectives with external capabilities.

Question

Quizplus · Accepted Answer

Internal marketing focuses on promoting the organization's objectives, strategies, and products/services to its own employees. This approach is designed to ensure that employees are aligned with the company's goals and are effectively contributing to delivering the external marketing promise.

Which of the Following Is True About Internal Marketing