
_____ is a formalized management control system that implements a given business unit strategy by means of activities across four areas: financial,customer,internal business process,and learning and growth (or innovation) .
A) Benchmarking
B) Internal strategy-organization fit
C) Strategic marketing audit
D) Balanced scorecard method
Correct Answer:
Verified
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Q15: Which of the following is true of
Q16: Internal marketing involves developing programs to win
Q17: Which of the following is true about
Q19: The second step in marketing evaluation and
Q20: The balanced scorecard method is used to
Q21: Discuss how organizational designs help implement a
Q22: Which of the following is the initial
Q23: What guiding points should be considered when
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