Which of the following techniques guides short-term marketing activities?
A) Strategic marketing plan
B) Annual marketing plan
C) Situation analysis
D) Positioning strategy

Question

Which of the following techniques guides short-term marketing activities?
A) Strategic marketing plan
B) Annual marketing plan
C) Situation analysis
D) Positioning strategy

Quizplus · Accepted Answer

An annual marketing plan is designed to guide short-term marketing activities within a given year, making it the most appropriate choice for this question. A strategic marketing plan is a broader, long-term plan that focuses on achieving an organization's objectives over several years. A situation analysis is an assessment of the internal and external factors that affect an organization, while a positioning strategy refers to the specific approach a company takes to differentiate its products or services from competitors.

Which of the Following Techniques Guides Short-Term Marketing Activities