Question 1

The Church of the Latter Day Saints has used advertising for many years, airing a commercial TV spot that shows parents actively playing games with their children. The Church is using marketing to promote its

Accepted Answer

The Church of the Latter Day Saints is using advertising to promote its ideas and beliefs to potential members or individuals who may be interested in learning more about the religion.

Question 2

Which of the following is most likely to be an idea marketer?

Accepted Answer

The answer of Which of the following is most likely...

Question 3

Marketing managers strive to develop a marketing mix that

Accepted Answer

The marketing mix should match the needs of the target market. This involves creating a product or service that meets the needs of the target market, setting a price that the target market is willing to pay, promoting the product or service in a way that reaches the target market, and distributing the product or service in a way that is accessible to the target market. Ultimately, the goal is to create a marketing mix that will be most appealing to the target market and generate the highest level of sales.

Question 4

The product variable of the marketing mix can include all of the following except

Accepted Answer

The product variable of the marketing mix includes the creation of brand names, development of product packaging, warranty issues, and repair services. However, consumer perception of the product price falls under the price variable of the marketing mix.

Question 5

Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets

Accepted Answer

MADD primarily markets ideas in the form of changing attitudes and laws about driving under the influence of alcohol.

Question 6

The application of mechanical and human efforts to either people or objects to provide intangible benefits to customers is known as a(n)

Accepted Answer

The application of mechanical and human efforts to provide intangible benefits suggests that the question is referring to a service, which involves providing a product based on a customer's needs rather than a physical good. Therefore, the correct answer is E) service.

Question 7

The marketing mix is built around the

Accepted Answer

The marketing mix is a strategy used by companies to promote their products or services by targeting their customers' needs. Therefore, the customer is the focus of the marketing mix, and all the elements of the mix are built around satisfying the customer's wants and needs.

Question 8

Rob Donaldson runs a successful wholesale business that sells equipment to restaurants throughout the Midwest. He is considering purchasing his own fleet of trucks to deliver the equipment instead of relying on a shipper as he is currently doing. This most closely represents a decision about

Accepted Answer

The decision to purchase a fleet of trucks to deliver the equipment is related to the best way to distribute his products, as it would give him more control over the distribution process and potentially save money on shipping costs.

Question 9

A commercial for the drink SunnyD explains how nutritious it is in comparison to other, more "sugary" drinks. While children under 12 are the most likely consumers of SunnyD, the commercial is aimed at mothers. These mothers represent SunnyD's

Accepted Answer

The commercial is aimed at convincing mothers that SunnyD is a nutritious option for their children. This makes them the target market for SunnyD.

Question 10

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

Accepted Answer

With consumers increasingly buying products online, the distribution variable of the marketing mix is greatly impacted. Online purchasing has led to the rise of e-commerce platforms and the need for efficient and effective delivery systems, which are crucial aspects of distribution. This has forced businesses to adapt their distribution strategies to cater to the growing trend of online purchases.

Question 11

A marketing manager decides what combination of variables is needed to satisfy customers' needs for a general type of product. What are the essential variables that the marketing manager combines?

Accepted Answer

The essential variables that a marketing manager combines to satisfy customers' needs for a general type of product are product, price, distribution, and promotion variables. These are commonly known as the Four Ps of marketing. The marketing manager needs to determine the right combination and level of each of these variables to create a product offering that meets customers' needs and expectations. Therefore, option A is the best choice.

Question 12

Issues of inventory levels and storage costs are both concerns relating to the ____ variable of the marketing mix.

Accepted Answer

Inventory levels and storage costs are both related to the distribution variable of the marketing mix, as they pertain to the management and movement of goods from producers to customers. Factors affecting distribution include transportation, warehousing, and inventory management.

Question 13

Making modifications to packaging or brand names involves the ____ component of the marketing mix.

Accepted Answer

Making modifications to packaging or brand names falls under the product component of the marketing mix, which involves making changes or improving the design, appearance, quality, or features of the product to better meet the needs of the target market.

Question 14

Changing the hours of operation for a service business involves the ____ component of the marketing mix.

Accepted Answer

Distribution refers to the channels through which a product or service is made available to the customers. Changing the hours of operation for a service business would fall under the distribution component of the marketing mix.

Question 15

Which of the following companies is the best example of a service marketer?

Accepted Answer

FedEx is a courier delivery service company, which is a prime example of a service marketer. Their business model primarily revolves around providing services to their customers, rather than tangible products like the other options listed.

Question 16

Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.

Accepted Answer

The product element of the marketing mix refers to the physical product or service offered to the customers. By adding gel insoles to its running shoes, Nike is changing the features and benefits of its product. This change is not related to the price, promotion, or distribution elements of the marketing mix.

Question 17

A physical product you can touch is a(n)

Accepted Answer

A physical product that can be touched and purchased is classified as a good as opposed to a service, idea, concept, or philosophy, which are intangible.

Question 18

Kashi Heart to Heart cereal is aimed at people concerned about their heart health. These people represent the Kashi

Accepted Answer

The target market refers to the specific group of consumers that the marketing strategy is aimed at. In this case, Kashi Heart to Heart cereal is aimed at people concerned about their heart health, making them the target market.

Question 19

Distribution, price, promotion, and product are all elements of

Accepted Answer

The marketing mix consists of the four Ps: product, price, promotion, and place (distribution). These elements work together to create a comprehensive marketing strategy. Target market and consumer goods are aspects of the overall marketing strategy, but not specifically part of the marketing mix. Business strategy is a more general term that includes marketing as one aspect, but is not specific to the four Ps.

Question 20

The three basic forms that a product can take are

Accepted Answer

The three basic forms that a product can take are goods (tangibles), services (intangibles), and ideas (also intangibles). Therefore, option D, "services, ideas, and goods," is the correct choice.

Quiz 1: An Overview of Strategic Marketing