Question 1

A marketing ethics issue likely exists when

Accepted Answer

A marketing ethics issue arises when there is a choice to be made between several actions, each of which could be evaluated as right or wrong. This means that the ethicality of different marketing activities and decisions needs to be considered, and the potential consequences of each option need to be evaluated to ensure that the decision made is in line with ethical principles. The other options listed do not necessarily involve an ethical issue.

Question 2

Bridgewater, Inc. produces its industrial components in several developing countries outside the United States. The majority of Bridgewater's customers are in the U.S. and Canada. One of Bridgewater's customers is Craft Care, who uses Bridgewater components in the production of child car seats. Recently, there was a recall of Craft Care's car seats due to serious injuries, which the company has traced back to Bridgewater's components. If Bridgewater knew about the faulty components, but failed to notify Craft Care, it would have been engaging in unethical behavior with regard to which of the following marketing issue areas?

Accepted Answer

Bridgewater would be engaging in unethical behavior with regard to the product-related issue area by knowingly providing faulty components that led to injuries.

Question 3

According to the consumer bill of rights, the idea that consumers' interests should receive full and sympathetic consideration in the formulation of government policy is known as the right to

Accepted Answer

The right to be heard specifically states that consumers' interests should receive full and sympathetic consideration in the formulation of government policy. The other options listed are also part of the consumer bill of rights, but do not specifically address government policy.

Question 4

Suppose that Proctor and Gamble introduced a new, larger-sized can of Pringle's potato chips using the words "new size" on the label. However, in actuality, the can is larger while the contents are slightly smaller. The correct weight is printed on the can. In this case, a ____ ethical issue exists.

Accepted Answer

This is a product-related ethical issue because the product is being marketed as larger while the contents are actually smaller. This could mislead consumers and is therefore an unethical practice.

Question 5

Ethical standards for acceptable conduct for a company should

Accepted Answer

Ethical standards for acceptable conduct for a company should consider the viewpoints of company, industry, government, customer, and society. This ensures that the company operates ethically and responsibly, not just from a legal perspective but also from a broader societal perspective. Dictation and enforcement by top management alone, consideration of only customer and employee viewpoints or reflection of desires of employees alone may not ensure comprehensive ethical conduct. Laws and regulations provide a minimum standard of conduct, but ethical standards may go beyond these requirements.

Question 6

Product-related ethical issues arise when marketers

Accepted Answer

Failing to disclose information to consumers about the risks associated with using a product is an unethical practice, as it can harm the consumers and violate their right to know about the product they are buying. Providing adequate information about the potential risks associated with the product is important for ethical marketing.

Question 7

Product testing for reliability and quality helps to ensure a consumer's right to

Accepted Answer

Product testing for reliability and quality helps to ensure a consumer's right to safety by making sure that the product is safe to use and won't harm the user.

Question 8

According to the consumer bill of rights, the right to be informed means that

Accepted Answer

The right to be informed states that consumers should have access to and the opportunity to review all relevant information about a product before buying it. This includes information about the product's features, ingredients, possible side effects, and any other relevant information that could impact a consumer's decision to purchase the product. This right helps ensure that consumers can make informed decisions and avoid being misled or deceived by marketers.

Question 9

Reese has recently joined PharmaTec, a large pharmaceutical firm, as a sales representative. During his interview, he was surprised that no one wanted to talk about why the previous sales rep suddenly left the company. However, today he has just been "briefed" on the recent lawsuit one of the physician's has filed against PharmaTec concerning the lack of information he received from the company about the negative effects of one of its cholesterol drugs. Reese's sales manager has demanded that if he comes across any documentation in the former sales representative's office about visits with the physician, that Reece is to not say anything to anyone and notify the manager immediately. Reese certainly doesn't want to jeopardize his new, and potentially profitable, job. He has identified four possible courses of action he could take. He knows he should evaluate each possible action with which of the following criteria in order to choose the one most appropriate?

Accepted Answer

The answer of Reese has recently joined PharmaTec, a large...

Question 10

The boundary between legal and ethical issues is

Accepted Answer

The boundary between legal and ethical issues can often be blurred and is not always clearly distinguished. Just because something is legal does not necessarily mean that it is ethical or morally right. Similarly, just because something is unethical does not necessarily make it illegal. It often falls upon individual and organizational values to determine how to navigate these situations.

Question 11

When is the best time to deal with marketing exchange problems concerning ethics?

Accepted Answer

The answer of When is the best time to deal...

Question 12

Target's Take Charge of Education program donates 1 percent of a customer's total purchase to the school of his or her choice. What social responsibility issue does this program address?

Accepted Answer

The Take Charge of Education program addresses community relations by giving customers the opportunity to support their local schools through their purchases.

Question 13

Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ____ has been violated.

Accepted Answer

Sharese is limited in her options and does not have the ability to choose from a variety of stores or brands. This limits her ability to exercise her right as a consumer to choose from a range of products and services.

Question 14

____ ethical issues generally surface when companies fail to disclose risks associated with a product or information regarding its function, value, or use.

Accepted Answer

Product-related ethical issues arise when companies withhold or fail to disclose important information regarding the quality, function, value, or risks associated with a product. This can include misleading advertising or inadequate labeling, which can potentially harm consumers and damage trust in the company.

Question 15

The four basic rights outlined in the Consumer Bill of Rights include the right to safety, the right to be heard, the right to

Accepted Answer

The Consumer Bill of Rights outlines four basic rights: the right to safety, the right to be heard, the right to choose, and the right to be informed. Option C correctly identifies the last two basic rights. The right to choose means that consumers have the right to choose from a variety of products and services at competitive prices. The right to be informed means that consumers have the right to information about a product, including its ingredients, potential side effects, and any other relevant information needed to make an informed purchase decision.

Question 16

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Accepted Answer

The answer of Various stakeholders and ____ determine the acceptable...

Question 17

How would marketers most likely benefit from the consumer's right to be heard?

Accepted Answer

If marketers listen to consumer complaints and feedback, they can use that information to make improvements to their products or services, which could lead to increased customer satisfaction and loyalty.

Question 18

Warnings on television commercials for prescription drugs include a list of sometimes grotesque side effects that are possible when taking that particular drug. The consumer right to ____ most applies to these commercials.

Accepted Answer

The right to be informed is the most applicable in this situation because the commercials are providing information about the drug, including its potential side effects, so that consumers can make an informed decision about whether or not to take it.

Question 19

According to President Kennedy's consumer bill of rights, the right to choose means that

Accepted Answer

The right to choose, according to President Kennedy's consumer bill of rights, means that consumers should have access to a variety of products and services at competitive prices. This includes the freedom to choose among products and services that meet their individual needs and budgets.

Question 20

An ethical issue is

Accepted Answer

An ethical issue refers to a situation where an individual has to choose between right or wrong actions. It requires a person to make a moral judgment about what is the right thing to do. It involves a conflict between moral values, principles, or duties. Therefore, option B is the correct answer. Option A is incorrect because ethical issues can arise even if an employee's ethical values align with the organization's expectations. Options C, D, and E are also incorrect because ethical issues are not limited to personal selling situations, cannot always be resolved by laws and regulations, and are not necessarily characterized by blatant disregard for human rights and equality.

Quiz 4: Social Responsibility and Ethics in Marketing