Question 1

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set.

Accepted Answer

The four brands mentioned are options that Josh considers when shopping for detergent, therefore they make up his consideration set. The other options (alternate, purchase, problem, imposed) do not accurately describe this concept.

Question 2

Beth Hines is buying furniture for her apartment for the first time. She is spending considerable time and effort comparing the products that different stores offer. Which type of problem-solving process is she using?

Accepted Answer

Beth Hines is spending considerable time and effort comparing the products that different stores offer, which indicates that she is using an extended problem-solving process. This type of process involves a high level of involvement and effort in the decision-making process, often due to the complexity of the decision or the importance of the outcome.

Question 3

Mark is shopping for a new suit to wear to an important interview. He really wants to impress his prospective employer and is shopping at many stores to find the right outfit. Martin is using which type of consumer problem-solving process?

Accepted Answer

Mark is engaging in extended problem solving because he is putting in a lot of effort and time into searching for the right suit in order to make a good impression at his interview. He is likely considering multiple options, comparing prices and features, and taking into account his personal preferences and budget. This is a high-involvement purchase decision with significant consequences, so Mark is using an extensive decision-making process.

Question 4

The five major stages of the consumer buying decision process, in order, are

Accepted Answer

The correct order of the consumer buying decision process is problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation. This process starts with recognizing a problem or need, followed by researching information about the available product options, evaluating those options, making a purchase decision, and finally evaluating the experience after the purchase is made. Choice B correctly reflects this order.

Question 5

When, in their information search, consumers focus on communication with friends and relatives, they are utilizing ____ sources.

Accepted Answer

Personal sources refer to communication with friends, family, or other non-commercial sources. In this scenario, consumers are relying on personal sources for information search. Therefore, option B is the correct choice.

Question 6

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes. It must use plain paper, be able to make copies, be compatible with all other fax machines, and not require a separate phone line. The buyer has expressed his or her

Accepted Answer

The customer has expressed evaluative criteria, which are the specific attributes or features a buyer considers when evaluating the options in their consideration set. The customer has outlined four specific requirements that the fax machine must meet.

Question 7

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Accepted Answer

The two primary aspects within the information search step of the consumer buying decision process are internal search and external search. Internal search involves the retrieval of knowledge and information from memory and past experiences, while external search involves seeking information from outside sources such as online reviews, advertisements, or talking to friends and family.

Question 8

Evaluative criteria for brands within the consideration set are both

Accepted Answer

Evaluative criteria for brands within the consideration set can include both objective factors, such as price and product features, and subjective factors, such as brand image and personal preferences. Therefore, the evaluative criteria can be both objective and subjective.

Question 9

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

Accepted Answer

An evoked set is a group of brands that a consumer considers as viable options for purchase in a given product category. These brands are usually top-of-mind for the consumer and are likely to be considered during the consumer's decision-making process. Other options given as choices do not fit the definition of the group of brands that a consumer views as alternatives for possible purchase.

Question 10

Which of the following statements about the consumer buying decision process is true?

Accepted Answer

Limited problem-solving decisions are made for low-priced, frequently purchased, and low-risk products, and the consumer's involvement is low. Therefore, consumers may not go through all five stages of the process.

Question 11

Stefanie is shopping for groceries at her local supermarket. As she picks up laundry detergent, she sees the display of bathroom cleaners and remembers that she is about to run out of it at home. Stefanie tries to remember the specific brand that she used last time, because she thought that was the best in terms of performance and value. In terms of the consumer buying decision process, Stefanie's remembering that she was almost of bathroom cleaner is the ____ phase of the buying decision process, where trying to remember what brand she last used was an example of the _____ phase.

Accepted Answer

Stefanie recognizes a problem because she is about to run out of bathroom cleaner, which makes her search her memory for information about the brand she used last time. This is an example of internal information search, which is the first phase of the consumer buying decision process.

Question 12

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Accepted Answer

Marissa's purchase of the vase was not a planned or necessary purchase and was done on a whim, indicating impulse buying.

Question 13

Problem recognition occurs when a consumer

Accepted Answer

Problem recognition occurs when a consumer becomes aware that there is a difference between a desired state (e.g. wanting a new laptop) and an actual condition (e.g. having a slow and outdated laptop). This triggers the consumer to look for a solution to resolve the problem. Therefore, option B is the best choice. Options A, C, and D are related to the stages that follow problem recognition, while option E refers to an external stimulus that does not necessarily lead to problem recognition.

Question 14

When Trevor realizes his liquor cabinet supply was devastated by last weekend's party, he first retrieves information from his memory about what types of liquor he and his friends like most and then asks the attractive clerk at the liquor store what she would recommend. Trevor started with a(n) ____ search and then progressed to a(n) ____ search.

Accepted Answer

Trevor first retrieved information from his internal memory, which is an internal search. Then, he asked the clerk at the liquor store for recommendations, which is an external search. Therefore, he started with an internal search and progressed to an external search, making C the best choice.

Question 15

When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the book The Goal. At which stage of the consumer buying decision process is Julia?

Accepted Answer

Julia is at the stage of problem recognition because she realizes that she needs an additional book for her course.

Question 16

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?

Accepted Answer

During the purchase stage of the consumer buying decision process, the consumer has already evaluated alternatives, searched for information, and decided on the product they want to buy. The purchase stage is where the decision of from which seller to buy the product is made.

Question 17

Tori went to Sam's Wholesale Club to shop for a party she was hosting on the weekend. She knew that she could buy larger quantities of food items than she normally did, and they would also be much less expensive. She checked everything off her list and proceeded to the checkout lines. Passing a display of fresh flowers, she thought "Wouldn't those be nice for the party?" She selected one of the bouquets and placed it in her cart. Tori has most likely engaged in ______ when selecting the food for her party, and ____ when selecting the flowers.

Accepted Answer

The answer of Tori went to Sam's Wholesale Club to...

Question 18

In shopping for a new laptop computer for her masters degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's

Accepted Answer

Jocelyn's narrowed down options of Dell, Toshiba, Sony, and Hewlett-Packard make up her evoked set, which is the set of brands that come to mind when a consumer is asked to name brands in a product category.

Question 19

Jeff needs to buy his textbooks for the coming semester of college. It is only two weeks before the first day of class, and he still has not made a purchase. Jeff wants to buy them somewhere other than the bookstore since he is still living at his parents' home and won't be on campus until the day before class. Jeff goes online and looks for sites that sell the textbook. Then he remembers that one of his friends had said something earlier about finding the book for a great price. Jeff then calls his friend to get the name of the site. In terms of Jeff's buying decision process, his going online to look for sites was part of _______, and his calling a friend was ______.

Accepted Answer

The answer of Jeff needs to buy his textbooks for...

Question 20

In the consumer buying decision process, the information search stage

Accepted Answer

The information search stage in the consumer buying decision process results in the identification of a set of brands (the consideration set) that the consumer views as potential purchasing options. This stage is where consumers actively seek out information about products or services to fulfill a need.

Quiz 7: Consumer Buying Behavior