Question 1

____ are free online publicity that helps the company
A)Negative customer reviews
B)Company websites
C)Anti-company wikis
D)Positive customer reviews
E)Social technographics

Accepted Answer

Positive customer reviews can be extremely valuable for a company as they act as free online publicity and help to build a positive image for the brand. They also help to increase consumer trust and encourage new customers to try the company's products or services. Negative customer reviews, anti-company wikis, and social technographics can all have the opposite effect and damage a company's reputation. Company websites can be helpful, but they typically require resources and investment to maintain and promote.

Question 2

A(n) ____ channel provides the opportunity for a marketer to customize promotions.
A)accessible
B)controlled
C)marketing
D)linked
E)addressable

Accepted Answer

An addressable channel refers to a direct marketing approach through which marketers can deliver customized promotions to specific individuals or groups. This allows marketers to tailor their messages and increase the relevance and effectiveness of their promotions.

Question 3

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.
A)Accessibility
B)Addressability
C)Interactivity
D)Connectivity
E)Control

Accepted Answer

Control refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information. This can include using ad blockers, skipping ads, or fast-forwarding through content.

Question 4

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network. This is an example of a
A)virtual reality.
B)podcast.
C)recruiting tool.
D)social network.
E)employment opportunity.

Accepted Answer

The website developed by Sam's Club is aimed at allowing employees to connect with each other and build a work-related network, making it a social network.

Question 5

Interactive links on websites can help advertising move away from being an intrusion to
A)attracting spectators.
B)being more accessible.
C)developing relationships.
D)providing the customer with control.
E)alluring the inactives.

Accepted Answer

The answer of Interactive links on websites can help advertising...

Question 6

Using cutting-edge technology in association with social networks and blogs in order to assist in workplace connections is referred to as
A)Enterprise 2.0
B)Company Dynamics
C)Cutting-edge technology
D)Workplace Expansion
E)Employee 2.0

Accepted Answer

This is because Enterprise 2.0 refers to the use of social media, blogs, and other web-based technologies to facilitate communication and collaboration within an organization. It is designed to enhance the flow of information and knowledge-sharing, enabling employees to work together more efficiently and effectively.

Question 7

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.
A)accessibility
B)control
C)interactivity
D)addressability
E)connectivity

Accepted Answer

Control refers to the fact that consumers have the power to choose whether or not to engage with online content, including visiting a website or participating in contests and games. Coca-Cola can create incentives to draw consumers in, but ultimately it is up to the individual to decide whether or not to visit the website.

Question 8

____ involves the use of digital networks to provide linkages between information providers and users.
A)accessibility.
B)addressability.
C)interactivity.
D)connectivity.
E)control.

Accepted Answer

The use of digital networks to provide linkages between information providers and users refers to connectivity. Accessibility refers to the ease of access to information, addressability refers to the ability to identify and locate digital resources, interactivity refers to the ability to interact with digital resources, and control refers to the ability to regulate or manage digital resources.

Question 9

____ facilitates ____, as it enables customer engagement to facilitate product innovation.
A)Accessibility / customization
B)Addressability / relationship marketing
C)Accessibility / relationship marketing
D)Control / relationship marketing
E)Control / customization

Accepted Answer

The answer of ____ facilitates ____, as it enables customer...

Question 10

Smart phones contain ____ that help consumers access more information about businesses.
A)treatments
B)digits
C)modulars
D)actions
E)applications

Accepted Answer

Smart phones contain applications (also known as apps) that can help consumers access more information about businesses. These apps allow consumers to easily view a business's website, menu, reviews, and contact information all in one place.

Question 11

JC Penney's website encourages visitors to register in order to maximize their use of the site. By gathering information about a consumer before a purchase is made, JC Penney is practicing
A)addressability.
B)social networking.
C)interactivity.
D)accessibility.
E)control.

Accepted Answer

JC Penney is practicing addressability by gathering information about consumers before a purchase is made, which allows them to personalize and target their marketing efforts towards these individuals.

Question 12

One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses
A)applications (apps)
B)widgets
C)cookies
D)speed dials
E)texts

Accepted Answer

Applications (apps) are programs designed to run on smartphones or tablets that can help consumers access information about businesses, such as store locations, hours, reviews, and promotions. They are one of the fastest-growing areas in mobile technology. Widgets are mini-applications that display information on the home screen and offer quick access to certain features, but they are not specifically designed for accessing business information. Cookies are small files stored on a user's device that keep track of website visits and preferences, but they are not a type of mobile technology. Speed dials are shortcuts to frequently used phone numbers, and texts are messages sent between phones. Neither of these options relates to accessing business information via mobile technology.

Question 13

____ connects customers with marketers as well as other customers.
A)Accessibility
B)Addressability
C)Interactivity
D)Connectivity
E)Control

Accepted Answer

Connectivity refers to the ability of customers to connect with marketers and other customers through various channels and platforms.

Question 14

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.
A)Socialability.
B)Addressability.
C)Interactivity.
D)Accessibility.
E)Control.

Accepted Answer

Interactivity is the ability for customers to communicate their needs and wants directly to a company through various channels such as social media, email, or chat. This allows for a more personalized and responsive approach to marketing and customer service. Socialability, accessibility, and control are also important concepts in marketing, but do not specifically relate to customers expressing their needs and wants. Addressability refers to the ability to target specific individuals with marketing messages.

Question 15

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n)
A)application (app).
B)keypad function.
C)voice-activated system.
D)digital system.
E)interactivity.

Accepted Answer

The iPhone icon that allows users to match colors in photographs with the store's selection of carpets is an example of an application (app) that provides interactivity between the user and the Home Depot store.

Question 16

The Internet can be referred to as a ____ medium because users determine which websites they are going to view.
A)selective
B)discriminating
C)pull
D)push
E)monopolistic

Accepted Answer

The term "pull" is often used to describe the Internet as a medium because users actively seek out and choose which websites they want to view, as opposed to traditional advertising where messages are "pushed" to a passive audience. The other options do not accurately describe the interactive nature of the internet or the control that users have over their online experiences.

Question 17

Walgreen's has set up a website that enables customers to converse with the company. This is an example of a(n) ____ website.
A)accessible
B)controlled
C)linked
D)addressable
E)interactive

Accepted Answer

An interactive website is one that allows customers to communicate and engage with the company, which is exactly what Walgreen's is doing with their website that enables customers to converse with them.

Question 18

The ability of a marketer to identify customers before they make a purchase is called
A)connectivity.
B)addressability.
C)interactivity.
D)accessibility.
E)control.

Accepted Answer

Addressability refers to the ability of a marketer to identify individual customers and tailor marketing messages specifically to them. This can include using data analytics and tracking customer behavior to better understand their preferences and habits, allowing for more effective and personalized marketing efforts. Connectivity, interactivity, accessibility, and control are all related concepts but do not specifically refer to the ability to identify customers before they make a purchase.

Question 19

Digital media such as blogs allow marketers to interact with prospective customers in
A)person.
B)an assertive manner.
C)a non-threatening environment.
D)real time.
E)friendly environment.

Accepted Answer

Digital media, specifically blogs, allow for real-time interactions between marketers and prospective customers. This can facilitate timely and relevant communication between the two parties.

Question 20

The ability to obtain digital information is referred to as
A)accessibility.
B)addressability.
C)interactivity.
D)connectivity.
E)control.

Accepted Answer

Accessibility refers to the ability to obtain digital information.

Quiz 10: Digital Marketing and Social Networking

____ are free online publicity that helps the company

A(n) ____ channel provides the opportunity for a marketer to customize promotions.

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network. This is an example of a

Interactive links on websites can help advertising move away from being an intrusion to

Using cutting-edge technology in association with social networks and blogs in order to assist in workplace connections is referred to as

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.

____ involves the use of digital networks to provide linkages between information providers and users.

facilitates , as it enables customer engagement to facilitate product innovation.

Smart phones contain ____ that help consumers access more information about businesses.

JC Penney's website encourages visitors to register in order to maximize their use of the site. By gathering information about a consumer before a purchase is made, JC Penney is practicing

One of the fastest-growing areas in mobile technology is the creation of ____ that help consumers to access more information about businesses

____ connects customers with marketers as well as other customers.

____ allows customers to express their needs and wants directly to a company in response to its marketing communications.

Home Depot has an iPhone icon that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n)

The Internet can be referred to as a ____ medium because users determine which websites they are going to view.

Walgreen's has set up a website that enables customers to converse with the company. This is an example of a(n) ____ website.

The ability of a marketer to identify customers before they make a purchase is called

Digital media such as blogs allow marketers to interact with prospective customers in

The ability to obtain digital information is referred to as