Question 1

After direct-marketing, the next slightly longer marketing channel adds a(n)

Accepted Answer

The answer of After direct-marketing, the next slightly longer marketing...

Question 2

Select Comfort, a producer of adjustable air mattresses, sells most of its products through direct mail sales and on its website. This channel would be classified as

Accepted Answer

The company is using direct mail sales and selling on its website, both of which are examples of direct marketing.

Question 3

River City, Inc. is an independent business that takes title to products and carries inventories. River City, Inc. is most likely a(n)

Accepted Answer

The answer of River City, Inc. is an independent business...

Question 4

When three buyers purchase the products of three producers, nine transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is

Accepted Answer

If there is one intermediary who serves both producers and buyers, then the intermediary needs to make the transaction with the producers first and then with the buyers. Therefore, there are only six transactions required:
1. Intermediary purchasing from producer 1
2. Intermediary purchasing from producer 2
3. Intermediary purchasing from producer 3
4. Intermediary selling to buyer 1
5. Intermediary selling to buyer 2
6. Intermediary selling to buyer 3

Therefore, the answer is D) six.

Question 5

The marketing channel of producer-retailer-consumer is most likely to be used by producers of which of the following products?

Accepted Answer

The answer of The marketing channel of producer-retailer-consumer is most...

Question 6

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use?

Accepted Answer

Manufacturers of convenience products typically use a multiple-level distribution channel, which involves intermediaries such as wholesalers and retailers. In this case, the manufacturer would sell to a wholesaler, who sells to a retailer, who then sells to the final consumer. This allows the manufacturer to reach a large number of retailers and customers without directly managing and financing the distribution of their product.

Question 7

Netflix sells its movie services using its website while Red Box sells its movie services using vending machines. From a customer's point of view, Netflix is using ____ and Red Box is using ___.

Accepted Answer

The answer of Netflix sells its movie services using its...

Question 8

Without wholesalers and other intermediaries,

Accepted Answer

Intermediaries such as wholesalers and distributors play an important role in helping products reach the end consumer efficiently. Without these intermediaries, it would cost manufacturers more money to get their products to market. They would have to handle all the logistics of getting the products to retailers themselves, which may not be as efficient or cost-effective as using intermediaries. Ultimately, this could lead to higher prices for the end consumer.

Question 9

Caruthers Paint Manufacturing Company buys the chemicals it needs for producing its products from a chemical producer, Roth Chemicals. In this instance, the chemicals are being distributed to Caruthers through which of the following types of channels?

Accepted Answer

Since Caruthers Paint Manufacturing Company buys its chemicals directly from the producer, Roth Chemicals, this is an example of direct distribution. There is no intermediary involved in the transaction.

Question 10

Large retailers such as J.C. Penney's and Target are most likely to participate in which of the following channels?

Accepted Answer

The answer of Large retailers such as J.C. Penney's and...

Question 11

Steelcase, Inc. markets furniture directly to businesses. This is an example of a(n) ____ channel.

Accepted Answer

Steelcase, Inc. markets its furniture directly to businesses, which means that it follows a producer-to-business buyer channel where the producer (Steelcase) directly sells its products to the business buyer.

Question 12

Eliminating a wholesaler from a marketing channel will

Accepted Answer

The answer of Eliminating a wholesaler from a marketing channel...

Question 13

Which of the following is most likely to be a product stocked solely by an industrial distributor?

Accepted Answer

Industrial distributors typically specialize in products related to manufacturing, construction, or energy production. Wind turbines are a specialized product used in the energy industry, making it most likely to be stocked solely by an industrial distributor.

Question 14

Organizational buyers are especially partial to direct marketing channels when

Accepted Answer

Organizational buyers prefer direct marketing channels for expensive and/or complex equipment because these items often require detailed information, customization, and direct support from the manufacturer, which direct channels are better suited to provide.

Question 15

When Sophie buys organic produce for her household using a channel with only one intermediary, that intermediary is classified as a

Accepted Answer

If Sophie is buying organic produce for her household, she is most likely purchasing it from a retailer who sells directly to consumers. Therefore, the intermediary in this scenario would be classified as a retailer.

Question 16

All of the following products are likely to use the producer-retailer-consumer marketing channel except for _____

Accepted Answer

U-Pick farm produce is typically sold directly from the producer to the consumer, bypassing the need for a retailer. The other products listed are more likely to use the producer-retailer-consumer marketing channel.

Question 17

Which of the following describes a disadvantage of using industrial distributors?

Accepted Answer

Industrial distributors may not handle items that are bulky or slow sellers, which may limit the availability of certain products to customers.

Question 18

Jeff Wood's company buys machine tools from large producers and sells them to several Midwestern manufacturing companies. The company Jeff works for carries inventories of the tools, which reduces capital requirements for the producers. Jeff's company is an example of a(n) ____ in a distribution channel.

Accepted Answer

Jeff's company is an intermediary between the large producers and the Midwestern manufacturing companies, and carries inventories, indicating that it is an industrial distributor in the distribution channel. A direct distributor would buy directly from producers and sell to end-users, whereas a manufacturers' agent or producers' agent would represent and sell the products of one or a few producers. A wholesalers' agent would sell to retailers rather than manufacturing companies.

Question 19

Which of the following is the most commonly used channel for distributing business products?

Accepted Answer

The most direct and commonly used channel for distributing business products is from the producer directly to the organizational buyers. This channel is preferred for its efficiency and direct communication between the producer and the final buyer.

Question 20

Cassie and Julian both are buying new iPhones this week. Cassie goes to the Apple store because she wants to actually see the phone before she makes a final decision. Julian knows that he does not need to see the phone, because he just wants to update from his older version. Cassie is purchasing her phone through_____, while Julian is purchasing his through ___.

Accepted Answer

Cassie is purchasing her phone through a retailer, the Apple store, which is a direct-marketing channel because she is purchasing directly from the company. Julian is also purchasing directly from the company, but he is doing so through an online or phone order, which would be considered a direct-marketing channel.

Quiz 15: Marketing Channels and Supply Chain Management