Information is the key element in developing successful international marketing strategies, and the information needed can range from general data for assessing market opportunities to specific information for making decisions about the mix.

Question

Quizplus · Accepted Answer

This statement is true. Information plays a crucial role in developing international marketing strategies, and it can range from general market data to specific information for making decisions about the marketing mix. Without adequate information about the market, it's difficult to develop effective marketing strategies.

Information Is the Key Element in Developing Successful International Marketing