On the internet, consumers are faced with a truncated set of cues and absence of sensory cues, which leads to a greater reliance on objective cues such as price and product information.

Question

Quizplus · Accepted Answer

This statement is true. The internet lacks sensory cues such as touch, smell, and taste that consumers would have in a physical store, thereby relying more on objective cues such as price and product information to make purchasing decisions.

On the Internet, Consumers Are Faced with a Truncated Set