Question 1

Which industry currently represents Australia's largest services export?

Accepted Answer

The answer of Which industry currently represents Australia's largest services...

Question 2

Executive recruitment and market research companies are typical examples of location-bound customised projects.

Accepted Answer

Executive recruitment and market research companies often operate on a global scale and utilize digital tools and networks, allowing them to serve clients remotely and not be strictly bound to a specific location.

Question 3

A firm which tends to base its internationalisation on both following customers into new markets and filling unsolicited orders, would best be described under the category of:

Accepted Answer

Value-added customised projects best describe a firm that internationalizes by following customers into new markets and filling unsolicited orders, as this approach typically involves tailoring services to meet specific customer needs in various locations.

Question 4

Which of the following is one of the subsectors of business and professional services:

Accepted Answer

All of the above options fall under the subsector of business and professional services. Marketing and business management services, computer services, accounting and legal services, and technical services are all examples of business and professional services.

Question 5

Into which of the following typologies would you place a large firm which provides a high degree of customisation?

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Question 6

There are two types of drivers of internationalisation of service firms, firm-level and industry-level. An example of a firm-level driver is scale economies.

Accepted Answer

Firm-level drivers of internationalisation refer to the specific characteristics or strategies of individual firms that drive them to internationalize, such as unique resources, capabilities, or competitive advantages. Scale economies, however, are considered industry-level drivers because they relate to the overall industry's characteristics, such as the cost advantages that arise with increased production volume, which can affect all firms within the industry.

Question 7

Increased consumer expectations and more women in the workplace are part of the business trends which are transforming the services economy.

Accepted Answer

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Question 8

As a general rule, there is a greater level of cultural sensitivity with services products than with tangible goods.

Accepted Answer

Services are generally more culturally sensitive as they involve interactions and communication between people from different cultural backgrounds. Tangible goods can be adapted or modified to suit different cultural preferences, but services require a deeper understanding of cultural norms and values to provide effective and respectful service.

Question 9

In the cultural dimension of 'relationship with others', a low context culture is identified as being ________ oriented.

Accepted Answer

In the cultural dimension of 'relationship with others', a low context culture is identified as being individual oriented. In such cultures, communication is explicit and direct. People tend to focus on their personal goals, rather than those of the group. Personal achievements and accomplishments are highly valued, and individuals are encouraged to express their opinions and ideas openly. This is in contrast to high context cultures, which are group-oriented and value harmony, relationships, and indirect communication.

Question 10

Discuss the intrinsic and extrinsic factors that a firm faces at the different stages of screening when bidding for an international project.

Accepted Answer

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Question 11

For almost two decades services have been Australia's faster-growing export section.

Accepted Answer

According to the Australian Department of Foreign Affairs and Trade, services have been Australia's faster-growing export section for almost two decades.

Question 12

In the marketing and business management services sub-sector Australia's exports almost always exceed imports

Accepted Answer

The answer of In the marketing and business management services...

Question 13

How does the marketing of business services overseas differ from that of consumer goods services? Use examples to explain your answer.

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Question 14

Services products are generally more culturally sensitive than physical goods. Which of the following is NOT a cultural influence on the service encounter?

Accepted Answer

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Question 15

Discuss ways to overcome the cultural sensitivity issues that are associated with the marketing of services in an overseas market. Use a specific services category in a particular country to illustrate your answer.

Accepted Answer

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Question 16

Which of the following is an industry level driver of the internationalisation of service firms?

Accepted Answer

Both government support and scale economies are industry-level drivers of the internationalisation of service firms. Government support can include policies such as funding and tax incentives that encourage service firms to expand globally. Scale economies refer to the cost advantages that service firms can achieve by expanding their operations to new markets, such as the ability to spread fixed costs over a larger customer base. Domestic market pressure and lack of competition are factors that may drive individual firms to internationalise, but they are not industry-level drivers.

Question 17

Outline ways in which a firm may need to modify its services marketing approach when dealing with high as opposed to low-context cultures.

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Question 18

Patterson and Cici (1995) developed an alternative classification framework for firms involved in the classification of service. How would this framework apply to a newly opened organic spa resort which also provided an online range of products?

Accepted Answer

The answer of Patterson and Cici (1995) developed an alternative...

Question 19

A location-free professional service is where a permanent presence in the overseas market is not necessary in order for the marketing firm to deliver the services products.

Accepted Answer

A location-free professional service is a service that can be delivered remotely without the need for a physical presence in the overseas market. This means that the marketing firm can provide their services from anywhere in the world and still effectively serve their clients.

Question 20

In high context cultures, frontline employees:

Accepted Answer

In high context cultures, relationships and group harmony are highly valued, so frontline employees are more likely to respond to the wishes of the customer in order to maintain positive relationships and avoid conflict.

Quiz 17: Marketing Services and Projects Overseas