How Should We Price It?
-In the time allotted to you, identify the pricing strategies used in each of the situations described below.
a. Hyundai prices its newest model lower than the price of competing brands.
b. A high-quality men's shirt has a suggested retail price of $59.95 instead of $60.
c. A restaurant lowers the price of its corned beef and cabbage plate during the week before St. Patrick's Day.
d. For years, the price of a candy bar was 25 cents and rarely did a manufacturer charge more.
e. A supermarket prices its eggs, bread, and milk below cost.
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