Which of the following marketing philosophies emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?
A) differentiated marketing
B) global marketing
C) social marketing
D) relationship marketing

Question

Quizplus · Accepted Answer

Relationship marketing emphasizes building strong, long-term relationships with customers by constantly interacting with them and offering them incentives to stick with the brand.

Which of the Following Marketing Philosophies Emphasizes Interacting with Customers