A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.
A) psychographics
B) lifestyle
C) demographics
D) usage rates

Question

Quizplus · Accepted Answer

The market segmentation was based on demographics, specifically targeting teens and early-twenties customers who are currently in college or university.

A Soft Drink Company Decided to Produce a Cola Drink