Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size. After spending hours at the mall, Jenny gave up and decided to order her dress online and just return it if it wasn't exactly right. This story is an example of how consumer behavior is a(n) ________.
A) industry
B) process
C) art form
D) theory

Question

Quizplus · Accepted Answer

Consumer behavior refers to the process by which consumers make decisions about what to buy, where to buy it, and how much to spend. In this story, Jenny went through this process by going to multiple stores and ultimately deciding to purchase online.

Jenny Rowlins Is Absolutely Exhausted After Her Shopping Trip to Pick