A marketer who segments a population by age and gender is using ________ to categorize consumers.
A) demographics
B) psychographics
C) roles
D) lifestyle
Correct Answer:
Verified
Q2: Why is age a common demographic category
Q4: People who belong to the same social
Q5: Jenny Rowlins is absolutely exhausted after her
Q7: Which of the following best explains how
Q8: A soft drink company decided to produce
Q9: Big data is generated from _.
A) smartphone
Q10: A consumer experience that integrates multiple media
Q11: Wal-Mart tracks the habits of the 100
Q12: A(n)_ is a person who identifies a
Q16: Which of the following is the study
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