Kent, a college student, is a loyal Coca-Cola drinker. He averages about six Cokes a day. He even prefers Coke to water. However, today when he passed a vending machine in his dorm, he bought a new flavor of soft drink called Big Red. Which of the following most accurately explains his behavior, given the facts about Kent's previous behavior?
A) Kent is variety seeking.
B) Kent is brand switching.
C) Kent is involved in cognitive decision-making.
D) Kent is influenced by peer pressure.

Question

Quizplus · Accepted Answer

Kent's behavior of trying a new flavor of soft drink indicates that he is seeking variety in his choices. This is a common consumer behavior where individuals seek new experiences and novelty in the products they consume.

Kent, a College Student, Is a Loyal Coca-Cola Drinker