________ is a low-involvement medium because the role of the audience is passive, while ________ is a high-involvement medium because the role of the audience is active.
A) Television, print
B) Print, television
C) Internet, television
D) Billboard, broadcast

Question

Quizplus · Accepted Answer

Television is considered a low-involvement medium because viewers passively receive content without much effort or interaction. Print, on the other hand, is a high-involvement medium as it requires active engagement from the audience, such as reading and interpreting the material.

________ Is a Low-Involvement Medium Because the Role of the Audience