At mymms.com, you can upload a photo and order a batch of M&Ms with a face and personal message printed on the candy shell. This is an example of ________.
A) micromarketing
B) mass customization
C) long tail
D) mass personalization

Question

Quizplus · Accepted Answer

Mass customization refers to the ability to customize a product or service to individual customers on a large scale. This is exactly what mymms.com is doing by allowing customers to upload a photo and create personalized M&Ms with their name or personal message printed on them.

At MymmsCom, You Can Upload a Photo and Order a Batch