Scenario 6-2
The shortage of professionals is a well-documented global issue occurring in countries with aging populations.As a result, an organization such as BCH, a health-care organization that oversees many diverse unionized health services in British Columbia, is experiencing staff shortages in nursing.Patients' waiting times have increased dramatically.Sixty percent of nurses will be eligible for retirement by 2022.Young graduate nurses are moving out of the province to health-care providers that are aggressively recruiting and providing new hires with incentives ranging from flexible work alternatives to educational funding support.Twenty percent of nurses are off the job due to illness or injury.Eighty percent of nurses are single parents, support an elderly parent(s), or are a primary caregiver.BCH believes that becoming an "employer of choice" is a way to attract and retain its health-care professionals.
-Refer to Scenario 6-2.Which strategy is BCH using to establish its identity and perception in the marketplace as an employer of choice
A)image advertising
B)human resource planning
C)branding
D)strategic planning

Question

Quizplus · Accepted Answer

The strategy BCH is using to establish its identity and perception in the marketplace as an employer of choice is branding. This is evidenced by the organization's focus on becoming an attractive employer to health-care professionals, which involves creating a strong brand image and reputation for being a desirable place to work. Becoming an "employer of choice" is about building a brand that is associated with positive workplace culture, employee benefits and incentives, and opportunities for professional growth and development.

Scenario 6-2 The Shortage of Professionals Is a Well-Documented Global Issue Occurring