________ holds that within a product market,there are different types of consumers who have dissimilar requirements,and these differences can be the bases of marketing strategies.
A)Marketing
B)Promotion mix
C)Market segmentation
D)Product differentiation
E)Channel of distribution strategy

Question

Quizplus · Accepted Answer

Market segmentation holds that within a product market, there are different types of consumers who have dissimilar requirements, and these differences can be the bases of marketing strategies. By dividing a larger market into smaller segments, marketers can tailor their marketing efforts to specific groups of consumers and create more effective marketing campaigns.

________ Holds That Within a Product Market,there Are Different Types