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When a Marketing Researcher Compares Two Groups of Respondents to Determine

Question 10

Multiple Choice
When a marketing researcher compares two groups of respondents to determine whether or not there are statistically significant differences between them,the researcher is considering them to be two independent ________.
A)samples
B)segments
C)channels
D)clusters
E)populations

When a marketing researcher compares two groups of respondents to determine whether or not there are statistically significant differences between them,the researcher is considering them to be two independent ________.


A) samples
B) segments
C) channels
D) clusters
E) populations

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