If you were to ask a sample of marketing researchers today what their biggest concern is,it would no doubt be:
A) the lack of a certification program leading to a CPA-MR
B) the future economy
C) the lack of graduates with Marketing Research degrees
D) the questionable legitimacy of the industry
E) the image of the industry
Correct Answer:
Verified
Q2: A standardized service firm is one that:
A)collects
Q3: Which of the following is true of
Q4: Which of the following represents a possible
Q5: External supplier firms are classified as either:
A)vertically
Q6: Over the years,the Top 50 firms have
Q7: Firms that specialize in collecting data are
Q8: The Marketing Research Association is an organization
Q9: An annual publication that lists the top
Q10: In discussing the structure of the marketing
Q11: Who is the "Father of Marketing Research"?
A)Charles
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