Your book mentions the 2007 Confirmit industry survey of firms in several countries in the world.What did it report as the number-one mentioned "challenge" facing the marketing research industry?
A) falling response rates
B) costs of online surveys
C) certification of marketing researchers
D) a need for more skilled telemarketers
E) the lack of students entering Marketing Research programs
Correct Answer:
Verified
Q22: What does "frugging" refer to?
A)selling under the
Q23: Researchers,hidden from view,recording the behavior of unsuspecting
Q24: According to the definition given in your
Q25: The Marketing Research Association started a Certification
Q26: Sugging:
A)occurs when a "researcher" gains a respondent's
Q28: The Industrial Revolution marked the beginning of
Q29: Deception is a serious ethical issue in
Q30: Which of the following is a challenge
Q31: Which of the following is defined as
Q32: Professional organizations try to prescribe ethical behavior
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