Which of the following is a challenge facing the marketing research industry?

Question

Quizplus · Accepted Answer

One of the biggest challenges facing the marketing research industry is the concern that it no longer accurately represents the voice of the consumer. Many consumers are skeptical of market research and may not give truthful answers to surveys or focus groups, leading to inaccuracies in the data collected. Additionally, marketing research companies may over-rely on data and analytics, neglecting the importance of understanding the underlying motivations and behaviors of consumers.

Which of the Following Is a Challenge Facing the Marketing