Since recruiting and maintaining a panel of willing respondents is expensive and time consuming,"panel equity," or the value represented by the panel will likely become more important in the future.

Question

Quizplus · Accepted Answer

As the statement suggests, the cost and effort required to recruit and retain survey participants create a sense of "panel equity" that represents the value of the panel. This value will continue to be important in the future as researchers seek high-quality data and reliable insights from survey panels.

Since Recruiting and Maintaining a Panel of Willing Respondents Is