The last step in the marketing research process is to:
A)prepare and present the final research report
B)be sure you have an adequate sample size
C)get approval to fund the research
D)define the problem
E)seek approval from the CIO

Question

Quizplus · Accepted Answer

The final step in the marketing research process is to prepare and present the final research report. This report includes the findings, analysis, and recommendations based on the research conducted. It is essential to present this report to the stakeholders who funded the research and can use the information to make informed decisions about their business strategy.

The Last Step in the Marketing Research Process Is To