
What is the difference between the "problem" and the "research objective" in marketing research?
A) Functionally, there is no difference.
B) A problem is a situation that calls for managers to make a choice among alternatives; research objectives are totally dependent on the problem but they are different in that they state what the researcher must do.
C) A problem is a situation that calls for managers to make a choice among alternatives; research objectives are NOT totally dependent on the problem but they are different in that they state what the researcher must do.
D) A research objective is a situation that calls for managers to make a choice among alternatives; problems objectives are totally dependent on the problem but they are different in that they state what the researcher must do.
E) The two terms are so dissimilar, it is not possible to describe the difference.
Correct Answer:
Verified
Q1: When is marketing research not needed?
A)The information
Q2: When a researcher must communicate with respondents
Q3: Which of the following best represents what
Q4: The sample plan determines:
A)how much the sample
Q6: The last step in the marketing research
Q7: According to your textbook,which of the following
Q8: If the problem were defined as determining
Q9: Which type of study is undertaken to
Q10: Which of the following best describes research
Q11: Which company policy regarding marketing research would
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