When is it appropriate for marketing researchers to consider selecting a research design?
A)never; clients determine the research design
B)before collecting data but after data analysis
C)after thoroughly considering the problem and the research objectives
D)this should be one of the very first decisions researchers make even before the initial client meeting
E)after collecting data

Question

Quizplus · Accepted Answer

Marketing researchers should consider selecting a research design after thoroughly considering the problem and the research objectives. The research design determines how the data will be collected and analyzed, and it should align with the research objectives to achieve the best results. While clients may have input, ultimately, it is the responsibility of the researcher to choose the appropriate research design.

When Is It Appropriate for Marketing Researchers to Consider Selecting