Although focus groups should encourage open,free-wheeling information,who has the task of ensuring that the conversation stays focused?
A)focus group manager
B)focus group moderator
C)focus group gate keeper
D)quantitative research assistant (QRA)
E)none of the above

Question

Quizplus · Accepted Answer

The focus group moderator is responsible for facilitating the discussion and ensuring that it stays focused on the research objectives. They must also encourage open discussion and ensure that all participants have an opportunity to share their views. The focus group manager may also be present to oversee logistics, but the moderator has the primary responsibility for keeping the conversation on track. The gatekeeper is responsible for screening potential participants and selecting those who meet the research criteria. The quantitative research assistant (QRA) may assist with data analysis but is not involved in the actual focus group discussion.

Although Focus Groups Should Encourage Open,free-Wheeling Information,who Has the Task