Non-traditional focus groups differ from traditional focus groups in that:
A)they are not restricted to 6 to 12 persons meeting in a dedicated room with one-way mirrors for client viewing
B)they are not certifiable by the Qualitative Research Consultants association
C)they are run by clients for clients
D)they are run only by qualified QRC's
E)they are not quantifiable

Question

Quizplus · Accepted Answer

Non-traditional focus groups are not restricted to the standard format of having 6 to 12 persons meeting in a dedicated room with one-way mirrors for client viewing. They can have varied formats and locations that suit the needs of the research project. The other options in the question are not necessarily true for non-traditional focus groups.

Non-Traditional Focus Groups Differ from Traditional Focus Groups in That