What is the purpose of a market tracking study?
A)to measure some variable of interest, such as market share or unit sales over time
B)to determine if consumers switched brands from one time period to the next
C)to determine the relationship between several variables
D)to search for and interpret existing information relevant to the research problem
E)to track causality

Question

Quizplus · Accepted Answer

A market tracking study is used to measure some variable of interest over time. This could include market share, unit sales, or other performance metrics.

Answer: B 
 Another purpose of market tracking studies is to determine if consumers switched brands from one time period to the next. This information can help companies understand their competitive landscape and make strategic decisions about marketing and product development.

Answer: C, D, and E 
 While market tracking studies are primarily focused on measuring performance metrics over time and analyzing changes in consumer behavior, they may also involve exploring relationships between different variables, searching for and interpreting existing information, and tracking causality. These additional purposes may vary depending on the specific research problem and objectives.

What Is the Purpose of a Market Tracking Study