Which of the following is true regarding secondary data?
A)It is rare for a marketing research project to be conducted without including some secondary data.
B)Some research projects may be totally based upon secondary data.
C)There can be many uses of secondary data.
D)Secondary data have many applications including economic trend forecasting and competitive intelligence.
E)all of the above are true

Question

Quizplus · Accepted Answer

All of the options provided are true regarding secondary data. Secondary data can be very useful in marketing research and there are many ways in which it can be used, including economic trend forecasting and competitive intelligence. In fact, some research projects may rely solely on secondary data. It is rare for a marketing research project to be conducted without including some secondary data.

Which of the Following Is True Regarding Secondary Data