
Which of the following is described by Kotler and Keller as a way that companies use their databases?
A) to identify prospects
B) to deepen customer loyalty
C) to avoid serious customer mistakes
D) to decide which customers should receive a particular offer
E) to decide which products to offer in a particular geographic area
Correct Answer:
Verified
Q9: Which of the following was NOT discussed
Q10: Complete the following sentence with the answer
Q11: Many marketing research firms have white papers
Q12: What provides an incredible stock of free
Q13: A syndicated services data firm collects data
Q15: Which of the following is true regarding
Q16: Databases are sometimes packaged together and are
Q17: In your text your authors discuss how
Q18: Which type of data refers to data
Q19: External data may be grouped into which
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