Question 1

All fieldwork involves the selection, training, and supervision of persons who collect data.

Accepted Answer

Fieldwork requires individuals to collect data, and it is important to select, train, and supervise them to ensure that the data collected is accurate, reliable, and ethical.

Question 2

The general rule for recording answers to unstructured questions is to record the responses verbatim.

Accepted Answer

This is true. Verbatim recording of responses ensures accuracy and minimizes researcher bias.

Question 3

All interviewers should use the same format and conventions to record the interviews, but should alter their way of editing completed interviews to ensure variety and coverage.

Accepted Answer

While it's important for interviewers to use the same recording format and conventions, varying the editing style and approaches can lead to more interesting and comprehensive coverage of the topic at hand.

Question 4

Field workers who collect data typically have research backgrounds and extensive training.

Accepted Answer

While some field workers may have research backgrounds and extensive training, it is not a requirement for all field workers who collect data. Many organizations provide on-the-job training and hire individuals with diverse educational backgrounds.

Question 5

Supervision of field workers involves coding of questionnaires.

Accepted Answer

Supervision of field workers typically involves overseeing their work, ensuring data quality, providing guidance, and addressing issues that arise during data collection, rather than coding of questionnaires, which is part of the data processing phase.

Question 6

Researchers have one choice for collecting their data: hire a data collection agency.

Accepted Answer

Researchers have multiple options for collecting their data including surveys, experiments, observation, and data mining techniques. While some researchers may choose to hire a data collection agency, it is not the only option available.

Question 7

To the extent possible, interviewers should be selected to emphasize a higher income class than respondents, since this increases the probability of a successful interview.

Accepted Answer

This statement is not true. The income class of the interviewer should not be a factor in the success of an interview. The interviewer's skills, approach, and professionalism are more important factors in conducting a successful interview. It is also unethical to intentionally select interviewers based on their income class.

Question 8

A researcher should decide what characteristics the field workers should have when selecting field workers.

Accepted Answer

The researcher should consider the necessary skills, qualifications, experience, and personal characteristics of field workers when selecting them for data collection. This ensures that the field workers are competent, trustworthy, reliable, and able to perform their tasks effectively.

Question 9

Sampling control helps respondents focus on the specific content of the interview and provide only relevant information.

Accepted Answer

Sampling control is a method used in research to select a representative group from a larger population for the purpose of obtaining more manageable, yet accurate, data. It does not directly influence respondents to focus on specific content or provide only relevant information; that is more related to questionnaire design and interview techniques.

Question 10

A motivational technique used when asking survey questions to induce the respondents to enlarge on, clarify, or explain their answers and to help the respondents focus on the specific content of the interview is called probing.

Accepted Answer

Probing is a motivational technique used during survey questions to encourage respondents to provide detailed and focused answers.

Question 11

Field workers are generally paid an hourly rate or on a per-interview basis.

Accepted Answer

Field workers are usually paid based on the number of hours they work or the number of interviews they conduct, making it true that they are paid hourly or on a per-interview basis.

Question 12

According to the text, the typical interviewer is a single woman aged 18 to 34, with an above-average education and an above-average household income.

Accepted Answer

The text does not provide information about the typical interviewer's gender, age, education level, or household income.

Question 13

Fieldwork is the step in the research process immediately after developing an approach to the problem.

Accepted Answer

Fieldwork comes later in the research process, typically after developing an approach to the problem, formulating a research design, and preparing the research instrument or tool.

Question 14

Interviewers should record responses after the interview.

Accepted Answer

The answer of Interviewers should record responses after the interview....

Question 15

Validating the interview is recognized as a phase of the interviewing process.

Accepted Answer

The answer of Validating the interview is recognized as a...

Question 16

An observer counting customers in a particular section of a store is an example of a field worker.

Accepted Answer

This is because the observer is physically present in the field, collecting data about the customers in the store.

Question 17

Fieldwork is the fifth step in the marketing research process.

Accepted Answer

Fieldwork is typically considered the fourth step in the marketing research process, following the design of the research plan and before the analysis and interpretation of data.

Question 18

According to the text, fieldwork is the first step in the marketing research process.

Accepted Answer

Fieldwork is not the first step in the marketing research process; it typically follows the initial steps of defining the problem, developing the research plan, and designing the research methodology.

Question 19

The first step in the fieldwork process is the selection of field workers.

Accepted Answer

The answer of The first step in the fieldwork process...

Question 20

Training ensures that all interviewers administer the questionnaire in the same manner so that the data can be collected uniformly.

Accepted Answer

Training helps interviewers to follow a standardized approach while collecting data, which improves the consistency and reliability of the results.

Quiz 10: Data Collection and Preparation