What problem most likely arises when a company wishes to sell techniques/technology that it has either not yet fully developed or used commercially?
A)A buyer is reluctant to buy what it has not seen, and a seller risks divulging secretive information.
B)Most governments want to see contract details, which companies feel are proprietary.
C)It is difficult to develop a rapport between negotiating parties in this type of situation.
D)Parties can seldom agree on the desired level of quality control.

Question

Quizplus · Accepted Answer

When a company wishes to sell techniques/technology that it has either not yet fully developed or used commercially, it faces the problem of a buyer being reluctant to buy what it has not seen, and a seller risks divulging secretive information. As a result, it becomes challenging to establish trust and develop a rapport between negotiating parties in this type of situation. This issue can create difficulties for both parties in reaching an agreement.

What Problem Most Likely Arises When a Company Wishes to Sell