The newspaper in Panama City,Florida,The News Herald,charges national advertisers $45.00 per column inch.On Sunday,which is the day most national advertisers would want to advertise,this newspaper has a circulation of 70,000 households.Of these households,40,000 are in one advertiser's target audience.Calculate the TCPM for one column inch for this advertiser.

Question

Quizplus · Accepted Answer

TCPM = (Cost per column inch) / (Audience reach)= $45 / 40,000= $0.001125 per household= $0.001125 * 70,000 households= $78.75= $78.75 / 12 column inches= $6.40 per column inch

The Newspaper in Panama City,Florida,The News Herald,charges National Advertisers $45