In Party People's marketing plan, two of the company goals are "Achieve growth rate in sales of 15% for the year 2012" and "Maintain a gross margin of 40% each month." As indicated by these two examples, an objective should be ________.

Question

Quizplus · Accepted Answer

Both of the company goals are specific and quantifiable, which indicates that an objective should be measurable.

In Party People's Marketing Plan, Two of the Company Goals